The Amsterdam Living Case Lab (ALCL) introduces real companies and their current, “Live” business challenges into the classroom. The initiative bridges academia and industry, theory and practice, and increases the relevance of course work. The result is more innovative instruction, an enriched student experience, engaged alumni, and the development of the university’s corporate networks and strategic relationships as well recruitment benefits for students and partners.

As the co-founder and Academic Director of the ALCL I identify areas for collaboration both at the Amsterdam School of Business and Amsterdam School of Economics where the ALCL team can support faculty to better integrate our academic teaching with industry demands and challenges.

Check out the videos on the ALCL website.